Simplifies the sale of lotto tickets. It eliminates congestion at the counter and makes paying for cash-only lottery tickets a thing of the past.
It improves customer satisfaction. Customers who aren't buying lottery tickets won't be annoyed with long lines anymore, and those who come to buy tickets are more than willing to wait their turn at the ATM.
It can be a huge revenue boost. Between not losing customers at the counter and the ATM sales themselves, most business owners who have a lottery ATM in their store tend to see major revenue increases.