In keno, players can choose specific numbers to wager on. In Bingo, players are given a card with a random selection of numbers. You don't 'place bets' in Bingo either, whereas in keno you need to choose your numbers, and sets, and consider the odds of the game.
Although the games are similar in their number card and the draw, keno involves more player participation and decision-making. Players new to keno often assume that it's very similar to bingo. In fact, keno strategy has a lot more in common with picking lottery numbers than bingo. Bingo and keno are almost opposite to each other.