Lottery balls are commonly seen inside casinos. However, they can now be seen in different places where promotional competitions are conducted.
Aside from numbers, our lottery balls could be printed with customised designs such as brand logos and names. On top of that, they can be cracked open; thus, these can be filled with tiny objects or promo details inside.
But how can you take advantage of these branded balls in your marketing? Here are different strategies you may try!
1. Draw Contest Winners
Running contests in stores, bars, restaurants, or malls, is a great way to get customers' attention towards your brand. Why not use these custom lottery balls when drawing or picking winners?
You can conduct a live draw wherein your customers can watch the announcement of winners in real time. You can do this after the contest promotional dates.
In addition, it is also a good marketing idea to do during client or employee gatherings.
2. Prize Giveaways
Use openable lottery balls to reveal prizes in a giveaway contest. Hosting a giveaway contest is a great way to generate excitement and engagement from potential customers.
Each ball can represent a different prize, and customers can pick a ball to see what they have won.
Plus, the act of picking a ball and seeing what they have won is a fun and memorable experience for customers.
3. Mystery Discounts
Offer mystery discounts to customers by placing different discount codes inside the lottery balls.
Customers can pick a ball to reveal their discount code, adding an element of fun and surprise to the shopping experience.
Not only will this approach make your customers feel special and valued, but it will also incentivize them to make a purchase, as they won't want to miss out on their chance to win a mystery discount.
4. Product Launches
Use custom lottery balls to reveal new product releases. Each ball can contain a sneak peek or teaser for the new product, generating excitement and anticipation for its release.
Imagine the thrill your customers will feel as they open each lottery ball to reveal a tantalizing glimpse of your new product.
Each sneak peek or teaser will leave them wanting more and eager to learn about the full details of your upcoming release.
5. Novelty GWP Marketing Tool
Another simple yet exciting way to make your marketing stand out is by using these balls as novelty gifts with purchase items.
These will stir excitement in your campaign. For instance, you can run a gift-with-purchase campaign with a twist.
Instead of announcing your free items, you can use these custom balls to make people guess what's inside the ball.
It could be tiny objects, special coupons or anything that can fit inside the ball.
6. Promotional Event Invitations
Send out event invitations in the form of custom lottery balls. Each ball can contain a unique code that corresponds to a specific event or location.
Not only will this approach stand out from traditional paper invitations, but it will also add an exciting and interactive element to the experience.
Moreover, you can customize the lottery balls with your event branding, colours, and messaging to create a cohesive and memorable experience.